Ariel Corrales Design
FEATURED WORK
Buy Local Campaign
City Council
District Infographics
The Gully Washer
Re-Brand
DC UNIVERSE Wayfinding Signage
Bexar County, TX Brand Guide
Six Flags Roller
Coaster Rodeo
ABOUT ME
Design with a purpose.
I am a multi-faceted designer with experience in marketing, brand design, art direction, government and public sector communications, and community initiatives. I enjoy creating clear, engaging visuals that connect people to ideas, programs, and places. 3-time Communicator Award winner, SCAD Grad.
01 -THEMED ENTERTAINMENT
RIDE BRANDING
The Gully Washer Re-Brand
A comprehensive re-brand for The Gully Washer at Six Flags Fiesta Texas, from concept through signage and wayfinding.
EVENT BRANDING
Beer Tapping Ceremony
QUEUE DESIGN
Poison Ivy Toxic Spin Queue Signage
Signage to direct guests while waiting in line for the ride.
LOGO DESIGN
Chupacabra Coaster Logo Design
A character-driven mascot logo for the Chupacabra ride, developed by typeface choice through final illustration.
PROMOTIONAL ITEM
Roller Coaster Rodeo Poster Set
QUEUE DESIGN
Batgirl Coaster Chase Queue Signage
Signage to direct guests while waiting in line for the ride.
LOGO DESIGN
Coral Cove Kiddie Waterpark Logo
MERCHANDISE DESIGN
'99 Rewind Collectible Pin Set
![Shazam Signs [Recovered]-03.jpg](https://static.wixstatic.com/media/7ca0f6_16d7cc4b8ed44b8f95c89047b6213463~mv2.jpg/v1/crop/x_153,y_0,w_2959,h_2219/fill/w_424,h_318,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Shazam%20Signs%20%5BRecovered%5D-03.jpg)
QUEUE DESIGN
Shazam! Queue Signage
Signage to direct guests while waiting in line for the ride.
02 - CIVIC & PUBLIC SECTOR
DIGITAL PRODUCT
Buy Local Legacy Pass
A gamified digital scavenger hunt built to drive foot traffic to local businesses across San Antonio
DATA VISUALIZATION
Opportunity Zones 2.0 Submission
Census tract maps and supporting materials prepared for San Antonio's OZ 2.0 nominations to the Governor's Office.
DIGITAL PROMO KIT
Buy Local Holiday 2026 Kit
A full-scope digital marketing kit for business owners and marketing professionals to promote Buying Local.
INFOGRAPHIC DESIGN
Council District Profiles
Annual one-page infographic profiles built for each of San Antonio's ten city council districts.
EMAIL & SOCIAL MEDIA
Buy Local Savings Pass
Campaign creative for a free mobile savings pass, encouraging residents to buy local at participating businesses.
WIDE FORMAT PRINTING
Darmstadt SV 98 Delegation
Print material to provide to a foreign delegation from Germany.
PUBLIC ENGAGEMENT
Wolff Stadium Master Plan Engagement
Public meeting summary reports and outreach materials for the Nelson W. Wolff Municipal Stadium redevelopment.
PROGRAM BRANDING
Vendor Development Academy
Email creative for a capacity-building workshop series, helping vendors do business with the City.
03 -MARKETING
E-COMMERCE DESIGN
Alamo Barber Website Banners
Product-led homepage banners built to move clippers and trimmers for a wholesale barber supplier.
HIRING CAMPAIGN
El Chaparral Hiring Campaign
A social media graphic promoting open positions at a Mexican restaurant in San Antonio.
DIGITAL AD
Mama Margie's App Promotion
A QR-driven ad encouraging diners to download the app for a local Mexican restaurant.
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EMAIL MARKETING
L3VEL3 Product Launch Email
A promotional email banner announcing a new grooming product line, built to drive traffic to the retailer's site.
04 -BRAND & IDENTITY SYSTEMS
BRAND GUIDELINES
Bexar County Style Guide
Comprehensive visual standards established to bring consistency across every County department's designs.
LOGO DESIGN
Doughmingo Panaderia
Logo design for an El Paso based bread business.
LOGO DESIGN
Mobile Metalworks Logo
Logo design for a Savannah, GA based welding and fabrication company.
05 -FREELANCE & PERSONAL
FREELANCE PROJECT
Outer Rim Sabacc League Coin
A production-ready, two sided challenge coin designed for a Star Wars Sabacc fan league, from vector illustration to print ready.
